 The World Sponsorship Monitor (TWSM) is a leading research tool that services the global sponsorship industry by providing information about the sponsorship deals being negotiated worldwide across the sports, arts and broadcast sector. Subscribers to TWSM receive access to the real-time database that contains details of over 10,500 deals and is searchable by sponsor, event, country, category or value. In addition to this, they receive a monthly newsletter that provides insight and analysis of the global sponsorship market, as well as a copy of the annual review that forecasts trends for the industry. Existing subscribers include Emirates, NBA, Carat, Renault F1 Team, GMR Marketing, McLaren, Eurosport, and many more. Communicate Sport is in a joint venture with leading research company, Sports Marketing Surveys (SMS) to publish, market and sell subscriptions of the service. We began work on this project in 2003, when we were approached by SMS to talk about how the service could be better communicated to the industry, and how it could be delivered in a more efficient fashion. From this initial start point, we have taken the database online and launched the monthly title. Our efforts have seen the subscriber base increase by over 400%. TWSM is used as a research tool by leading publications such as The Guardian and The Times. It is also regularly used by specialist media such as Brand Strategy, Marketing Week, Marketing & Sport Business. | 