Sponsorship Blueprint is a specialist consultancy service that Communicate Sport offers to the sponsorship industry.

Through our work with rights-holders combined with our specialist knowledge of the sponsorship industry, we have recognised that creating a compelling commercial proposition is a challenging brief for any rights-holder.

Identifying, and then positioning a sponsorship proposition so that it is not only appealing, but demonstrates tangible business opportunities to a sponsor or partner can be a bewildering task - particularly when the stakes are so high, and sponsorship benchmarks, such as pricing, are so low. How does a property ensure that they have covered off all the important elements within their sponsorship offer, and how much information is too much?

Communicate Sport has developed Sponsorship Blueprint to try to help properties to:

·        Understand the sponsorship marketplace

·        Identify target markets and opportunities

·        Identify assets and inventory

·        Create a compelling, commercially viable sponsorship proposition

·        Realistically price and present sponsorship opportunities

We work with properties to ensure that they go to market with the strongest proposition available to them, with the answers they will need at their fingertips, and a compelling sponsorship programme that delivers return on investment.